Websites on the internet compete with each other to show up in the top ranks of Google search results. Although there are different ways of doing it, domain authority is a critical factor. It is a scale ranging from 0 to 100 and helps predict how well a website ranks on search engines. The higher the ranking, the higher the traffic. You can check your domain authority with an SEO rank tracker. We are going to discuss a few tips that will help you improve your domain authority and get your website ranked at the top.
Get-High Quality Links From High-Authority Sites
The best and most effective way to improve your domain authority is by acquiring backlinks from websites that have a higher domain authority. Domain Authority is calculated by the number and types of links that direct the user to your site. This means sites with a strong link profile tend to have a better domain authority score than sites that have a weak link profile.
That goes without saying that improving link profile is a huge part of Off-Page SEO. It is a technique that will help you acquire links helping you improve your rankings and DA score. There are many ways of building links. To begin with, you should publish content that is worthy of links.
In simple words, you should come up with content that other sites find useful and want to link. This is called natural link building and helps other site owners and webmasters find your content and consider it useful. In return, you get backlinks.
Secondly, you can also utilize guest posting, which is not so popular nowadays but still works for a lot of sites. For guest posting links to work and have value, it is important they come from a source with a high-domain authority and a strong content base on their own.
Improve On-Page SEO
The next step thing to do for better and improved domain authority is working on your on-page SEO. This technique is particularly related to optimizing your content and page. Improving your On-Page SEO is relatively easier as you have to look after the page titles, meta descriptions, headings, etc.
There are several techniques of on-page SEO. The most important factor influencing your domain authority is the internal link structure. With internal linking, the users can go deep into their research and dig out information they have been looking for all this time.
You should make sure that all the pages on your site have at least one internal link pointing to them and should be easily accessible from the homepage within 3 clicks.
From the user’s perspective, they wouldn’t like to spend hours trying to access the information they want. Plus, users sometimes tend to get lost while finding their desired content. So, navigating to the homepage and important page should be easy.
If that is the case, the user will prefer visiting other sites for information let alone finding and accessing your content.
Fix Technical SEO Issues
Technical SEO issues are usually low-level issues that need to be fixed in the beginning. The good thing about these issues is that once you fix them, you won’t need to do the same in the future. So, it’s a one-time effort. But you must fix these issues. If you don’t, your site’s domain authority will be affected.
To have a better idea of technical SEO issues, you should register your site with tools that help you track the flaws of your site. Plus, the data on your site should be structured to help the search engines understand your content. Furthermore, you should also ensure that every page of your site has a properly planned breadcrumb menu.
This along with other basic technicalities helps you build a strong foundation in terms of improving your domain authority from the start.
Optimize Mobile User Experience
Google keeps a close eye on mobile-first indexing and the mobile version of your site for ranking your site accordingly. This means users should find it easy to access and navigate through your content on their smartphones.
The best way to do that is by constantly checking your site and removing errors that might be slowing it down. A lot of times, sites tend to work relatively better on personal computers than smartphones. If the users and viewers have to wait for a few minutes for the site to load properly, they will most probably never visit again.
This is why you must keep improving mobile user experience of your site and check website ranking on Google consistently for tracking your performance. Popups and other elements have a direct impact on your site’s mobile version and you should watch out.
Improve Your Site Speed
Google also ranks sites based on their loading speeds. Sites that tend to load faster have a better rating than those that load slower. Improving your site speed not only improves your domain authority but also helps improve the user experience. As a result, you get to increase the organic traffic, which means increased leads and sales.
However, dealing with site speed is no child’s play. You have to deal with many technical factors. So, if you are not a developer, determining the issues related to site speed may be daunting. It would be better if you hire a professional who is responsible for improving your site’s speed.
Increase Your Social Signals
Although Google has come out and said that it does not consider social signals a part of the ranking algorithm, digital marketers believe that there is surely a relationship between high-ranking pages and social signals. They do improve your site’s reputation.
To improve your site’s domain authority via social signals, you need to make a business profile on social media platforms like Facebook, X (Twitter), and Instagram and increase your followers. You should upload content that is both easily accessible and readable by the visitors and followers.
At the same time, your business profiles should have a posting schedule for active interaction with your visitors and followers.
Monitor Your Progress
It is often the case where site owners follow and implement different types of SEO strategies and techniques only to ignore tracking their progress at the end of the day. This is more common when the site is doing good in terms of traffic, links etc. However, this is also the worst mistake anyone can make.
Keeping track of your progress is important to forecast what can go wrong in the future and how you can manage your site accordingly in the present. If you are only concerned with the results and not the details, do not be surprised if your site disappears from the Google search results.
Then again, if you cannot do it on your own, hire an expert. Monitoring your progress might seem a waste of time but has a vital role to play in your site’s overall success.
In the end, improving your site’s domain authority is surely not that easy. But following the above-mentioned tips will help you make it through. Make sure you build a strong SEO foundation and use your site’s search engine rank report to keep track of the shortcomings and gaps. This will not only help you improve the domain authority but also the user experience that will bear fruit in the years to come.